Verb Technology Bets Big on Toncoin TON with $780M Treasury Allocation

Verb Technology Company has made a decisive pivot toward The Open Network (TON), announcing a $780 million treasury allocation consisting of $713 million in Toncoin and $67 million in cash. This strategic move follows a $558 million private placement supported by institutional investors, making Verb the first public company to adopt TON as its primary reserve asset.

"This isn't just balance sheet management—it's active participation in TON's network security," stated Executive Chairman Manuel Stotz. The company plans to accumulate over 5% of TON's circulating supply, timed with Ledger Live's integration of TON staking for enhanced retail accessibility.

Market analysts observe that this treasury buildup reflects strategic positioning similar to patterns seen before major cryptocurrency rallies, with TON's on-chain activity and institutional backing reaching critical inflection points. The company's rebrand to 'Ton Strategy Company' emphasizes this fundamental directional shift.